🔑 How to Use ChatGPT to Write Landing Page Copies That Convert

Read time: 7 minutes

Greetings from above,

Have you ever felt the grind of creating a landing page?

The hours of copywriting, the endless cycle of hiring and managing freelancers, and the hard knocks of expensive trial and error?

What if I told you there's a quick fix to catapult your productivity and ditch the guesswork in seconds?

Yep, you read that right — in seconds.

Welcome to your plug-and-play solution for landing pages that convert: ChatGPT.

Today we’re diving deep into:

• The magic of using ChatGPT for effortless landing page creation

• Unpacking the Hook-Story-Offer framework

• How to stop wasting time and money on traditional methods

Let's get this show on the road!

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What’s a Hook-Story-Offer Framework?

It’s simple:

1. The Hook: Grabbing Attention Like Never Before
Your hook is the spotlight moment for your landing page. It's quick, it's captivating, and it makes your audience want to dive deeper. Here’s how to craft one that sticks:

• Make a Bold Promise: Directly state the transformative benefit. "Imagine doubling your revenue with half the effort!"

• Stoke Curiosity: Intrigue them with a hint of something groundbreaking. "What if you had an army of experts working for you, without the payroll headache?"

• Connect Personally: Speak directly to their frustrations. "Fed up with endless bidding on projects and facing rejection?"

2. The Story: From Freelancer to AI-Powered Entrepreneur
Your story is where you truly connect, sharing your journey from struggle to success. Let them see the person behind the brand:

• Recount Your Freelancer Days: "As a freelancer, I was always on the hunt for work, facing constant rejection and unpredictability."

• The Turning Point: Highlight the moment everything changed. "Then, I discovered the potential of leveraging AI, transforming my approach to digital marketing."

• Show the Outcome: Illustrate the scale of your transformation. "Now, I command a digital empire with hundreds of AI-driven assistants (GPTs), all working seamlessly to drive my business forward."

3. The Offer: An Unmissable Proposition
Cap off your landing page with an offer that they can't help but say yes to:

• Value-Packed Bundles: Offer solutions that scream value. "Grab our AI-powered marketing bundle at a groundbreaking price!"

• Ironclad Guarantees: Assure them of the risk-free nature of your offer. "Not seeing the results? Get a full refund, no questions asked."

• Create Urgency: Encourage immediate action. "This exclusive offer is only available for the next 72 hours. Act now!"

⚙️ Landing Page Mastery Mega-Prompt

Crafting a landing page can feel like an uphill battle.

It's either too hard, too slow, or just plain expensive.

But, in the world of digital marketing, time is money, and efficiency is king.

How it helps your business:

• Automates the hard stuff: From headlines to CTAs, it's all covered.

• Cuts out the guesswork: Get copy that's tailored to convert, without the trial and error.

• Saves a ton of time: What used to take days now takes minutes.

Copy the meeega-prompt below:

Using Russel Brunsons' "Hook-Story-Offer" framework, I want you to write a landing page text for me.

For context, [INSERT CONTEXT]

My backstory is: I used to be a [INSERT LOW POINT], then I found [YOUR PRODUCT / SOLUTION], and now I help others do the same / [YOUR OFFER]

My offer is: [INSERT OFFER]

___

When writing a text in the "Hook-Story-Offer" framework, this is important to consider:

1) The hook should catch the reader's attention through one of 3 ways: 1) Using curiosity (stick out from the crowd) 2) Show empathy by making a statement or posing a question relevant to the audience's inner fears and desires 3) Make a promise (that the offer later fulfils)

All good hooks keep the audience in mind.

2) The story should be short, action-packed, and extremely compelling. Each line should make the reader want to read the next.


3. The offer should be ridiculously compelling. (Use urgency, scarcity, decrease risk, increase perceived value)

4. Use an empathetic, persuasive but authentic tone of voice

For example, here is a sales email written with the Hook-Story-Offer framework:## Hook:
I don't think I've ever admitted this publicly, but...

## Story:
Not too long ago, I was a really freaking slow writer.
Most people can write a blog post in a day or two.
Me? I could only manage one or two a month.
It was embarrassing, but I thought it's just how I worked. Slow and steady.
One day though, I was talking to a buddy who's a professional novelist, and he mentioned how he wrote 15,000 words a day.
"Holy crap," I said. "That's a real gift."
"Not a gift," he told me. "I had to retrain myself how to write."
I asked him what he meant, and he showed me an entirely new way of writing that a lot of fiction writers are using. Intrigued, I decided to give it a try.
Within a week, I was writing a post within two days. A month after that, I was down to only four hours.
And we're not talking about quick, crappy writing, either. It was my usual quality.

## Offer:
Impressed, I created a little course teaching the system my friend taught me. I called it "Become a Writing Machine."
Normally, it's $49, but earlier today, I was looking through it and thinking,
'You know, this stuff really helped me. My buddy really did me a favor telling me about it."
So, I'll tell you what. Today, I'm going to "pay it forward" and do YOU a favor.
Just for a little while, I'm going to cut the price by 85%. You can grab the whole course for seven bucks.
Click here for details on Become a Writing Machine
I don't really make any profit at that price. Just break even, probably.
But I want more people to have it, so what the hell.
If you're a slow writer, take a look. It'll help you.
Talk soon,
Jon


As another example, here’s a different sales page written with the Hook-Story-Offer framework:
## Hook:

AGAIN.
You could have sworn that it was going to work this time.
You spent months building your product and countless hours trying to perfect it.
Then you launched.
You hit the big red button.
And so few people signed up that you’re wondering if maybe it was all a big mistake.
You can’t believe it didn’t work AGAIN.
This has happened in the past.
You just thought this time would be different.
We understand.


## Story: Just 5 short years ago, I launched a new company called ClickFunnels, and as the “non-technical” co founder who had no skills in coding, I wasn’t able to help create the software, but I knew my role.
When the cart opened on launch day, I needed to have a pipeline of people begging to sign up for their free trial…
And everyday after that, I needed to make sure I kept filling our funnels with our dream customers.
To do that, I had to learn how to get traffic from dozens of different sources…
I couldn’t rely on just Facebook, or just Google.
I had to learn how to do things differently… I had to be smarter.
Five Years And Thousands Of Tests Later…
That was 5 years ago…
During that time, we almost lost ClickFunnels.
We had a great product, but it was very hard to get people to know we even existed.
We tested everything…
If someone said this would get us more traffic, we tested it, on our own dime.
Most of the things we tried didn’t work…
But a few of the things, the “REAL SECRETS” that did work started to compound on each other.
Each new secret would help us to tap into a new stream of our dream customers!
What seemed impossible before (getting a consistent flow of our dream customers into our funnels), was now a reality.


## Offer:

Here’s what I want to give you.
* 14 Days Free of ClickFunnels ($50)
* Training on Building Your First Sales Funnel ($500)
* Advanced Training on Building Sales Funnels That Convert ($1,000)
* One-On-One Training With a Sales Funnel Expert ($500)
* My Book on Building High-Converting Sales Funnels ($20)
But I know that’s expensive — it comes to $2,070
And I want to make sure you feel like you’re getting a good deal.
So for TODAY ONLY, I’m offering it to you for $100.
(I can’t afford to keep this offer up for more than a day).
If you want to do it, now is the time.
And if you still aren’t sure, I’ll even offer a money-back guarantee so that I’m taking all the risk on my own shoulders.
What’ve you got to lose?

How to Use the Prompt:

• REPLACE the [CONTEXT] with some background information about you, your business. Be as detailed as possible here.

• REPLACE the [LOW POINT] with some information about you or a journey of your customer they shared in the testimonial of how they struggled with an obstacle (which your product ideally removes) at a low point in their life.

• REPLACE the [PRODUCT / SOLUTION] with information about your product/service, it’s unique selling point and the pain point of your target audience it solves.

• REPLACE the [OFFER] with information about your exact offer, its pricing, and additional benefits like money-back guarantee or lifetime access.

Here are my results:

This prompt turns the daunting task of landing page creation into a no-brainer. It's not just easy; it's effortlessly brilliant, direct, and not too salesy.

⚙️ Custom GPT of the Week: Landing Page Structure GPT 📃

Dreaming of hitting that $10,000/month milestone with your digital products?

The secret ingredient isn't just what you're selling, but how you present it.

Your landing page is the gateway to your digital empire, and it needs to be nothing short of perfect.

I've harnessed the power of ChatGPT to bring you the ultimate solution in landing page structure — Landing Page Structure GPT.

See the demo video by clicking on the tweet below:

Try it out now:

Why Landing Page Structure GPT?

• Instant Perfection: With a click, generate landing pages tailored to showcase your digital products or services in the best light.

• Conversion-Focused: Designed with sales psychology in mind, ensuring your landing page drives visitors to action.

• Zero Hassle: Forget about the endless tweaking and testing. Get it right the first time.

Landing Page Structure GPT is your plug-and-play solution to skyrocket your conversions.

That’s a Wrap!

Today, you've unlocked the secret to effortless and fast landing page creation.

Remember:

• ChatGPT is your productivity powerhouse

• Say goodbye to expensive and time-consuming traditional methods

• Hook-Story-Offer framework is king

Keep exploring and remember, the future of efficient, fast, and effective landing page creation is just a ChatGPT prompt away!

And as always, thanks for being a part of my lovely community.

Keep innovating,

🔑 God of Prompt