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🔑 How to Generate Unlimited Content Ideas with ChatGPT

Using Justin Welsh’s famous content matrix

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Read time: 9 minutes

Greetings from above,

Are you a small business owner struggling with content ideation fatigue? You're not alone.

Generating fresh, engaging content consistently is one of the biggest challenges you face.

But what if I told you that with ChatGPT, you could unlock a treasure trove of content ideas effortlessly?

Let's explore how to transform your content strategy using the power of AI.

Today we’ll delve into:

  • The secret behind Justin Welsh's Content Matrix

  • The Unlimited Content Generator Prompt: A powerful tool for content ideation

  • How to effortlessly fill your content calendar with ChatGPT

  • Practical tips for maximizing content variety and engagement

Let’s dive in!

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The Genius Behind the Content Matrix

Content creation can be a tough nut to crack.

Finding ideas that resonate with your audience requires creativity, insight, and often, a lot of time. Enter Justin Welsh and his groundbreaking "Content Matrix."

This system, which has garnered over $1 million in sales and billions of views, is a testament to its effectiveness.

The Content Matrix works by combining various content types with topics in a matrix format.

The result?

A multiplication of content ideas, allowing you to produce engaging content at lightning speed.

(@thejustinwelsh on Twitter)

How does Context Matrix work?

  1. You fill in the X-axis with Various Content Types

These encompass tried-and-true content styles such as actionable guides, analytical deep dives, and listicles.

  1. Use the Y-axis for a Range of Topics

Incorporate any subjects you're passionate about writing, like “solopreneurship”, “AI for writing”, or “newsletter”.

  1. Match Each Content Type with Each Topic

While Justin Welsh's method involves methodically working through the matrix to craft unique headlines for each combination, it can be a bit time-consuming.

However, I'm here to show you to a swift approach using ChatGPT that can generate 60 content ideas in just 15 seconds, effectively automating this process.

The Unlimited Content Generator Prompt

Here's where ChatGPT enters the scene, turning the manual process of filling out the Content Matrix into an automated idea-generation powerhouse.

The Prompt:

I need your help to generate content ideas.
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[CONTEXT DESCRIPTION]
​
I'm an AI content creator and digital product store owner writing a weekly newsletter for AI-driven business owners (and aspiring solopreneurs). The newsletter is about different ways small business owners can use AI to streamline their business, work faster, and make more money. [REPLACE THIS WITH YOUR CONTEXT]
​
To generate ideas, I want you to imagine a "Content matrix" table. In this table, the X axis contains types of content, meaning ways to expand on a topic. The Y axis contains content topics to be matched with the X axis.
​
The X axis has these content types, formatted like this: [NAME] (explanation on how to use it)
​
1. [Actionable] (Ultra-specific guide teaching readers HOW to do something)
​
2. [Motivational] (Inspirational personal or industry stories about people who did something extraordinary)
​
3. [Analytical] (Informational breakdown of a topic, explaining to the reader WHY something is/works the way it does)
​
4. [Contrarian] (Go against the common advice and say something contrarian to the common beliefs on the topic, and explain why)
​
5. [Observation] (Observe a hidden, secret, or silent but IMPORTANT trend in the topic/industry)
​
6. [X vs. Y] (Compare two entities, styles, frameworks, companies, apps, or something else within the topic)
​
7. [Present vs Future] (Compare the status quo with a prediction about the future, and explain to the reader why that is)
​
8. [Listicle] (Provide a useful list of resources, tips, mistakes, lessons, steps, insights, frameworks, or something else about the topic)
​
[Y AXIS]
​
The Y axis contains the topics:
​
1. Artificial Intelligence for Solopreneurs
​
2. ChatGPT for writing
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3. ChatGPT for solopreneur operations
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4. Social media growth
_
​
Now, I want you to write out this table and write out a content idea at the intersections of the X and Y axises. You match each topic with a content type.
​
For example a content idea matching the topic "Content Strategy" with the content type "How can people do it?" would be "7 things you need to know to create your content strategy"]

This prompt leverages the structure of Justin Welsh’s Content Matrix and combines it with the power of ChatGPT to create a multitude of content ideas in seconds.

How to Use the Unlimited Content Generator Prompt:

  1. Fill in the [CONTEXT DESCRIPTION] with your niche, audience, and content focus.

  2. Populate the Y-axis with 4-8 topics relevant to your field.

  3. Let ChatGPT work its magic, generating content ideas at the intersections of the X and Y axes.

Here’s my output:

For example, if your focus is on "AI for Marketing," ChatGPT could generate a content idea like "10 AI Tools Every Marketer Must Use to Boost Productivity" under the 'Listicle' content type.

This method is a game-changer for content creation, enabling you to generate dozens of high-quality content ideas in a fraction of the time it would normally take.

Maximize Your Content Variety

The Unlimited Content Generator Prompt isn't just about quantity; it's about quality and variety too.

By using different content types and topics, you ensure that your content remains fresh, engaging, and diverse.

This variety not only keeps your audience coming back for more but also positions you as a thought leader in your niche.

Practical Tips for Content Ideation

  • Regularly update your matrix with new topics and content types to reflect the evolving interests of your audience.

  • Use the generated ideas as a starting point, adding your unique insights and experiences to make them truly yours.

  • Analyze the performance of different content types to understand what resonates most with your audience.

Wrapping It Up

Today, you've unlocked the secret to endless content ideas using the Unlimited Content Generator Prompt inspired by Justin Welsh’s Content Matrix.

Remember, the key is to blend creativity with the efficiency of AI, creating content that not only attracts but also retains your audience.

P. S. If you found this useful, consider getting my Complete AI Bundle for your business success in 2024:

  • 70,000+ AI Prompts for ChatGPT & Midjourney

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Keep exploring, and let ChatGPT be your ally in conquering the content creation challenge.

🔑 God of Prompt

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