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Greetings from above,
A client once told me their sales funnel was more of a sales sieve.
They were pouring money into ads at the top, but only a trickle of customers came out the bottom.
It was the classic SaaS nightmare: plenty of traffic, a handful of sign-ups, and a ghost town when it came time to actually pay.
They were burning cash and morale was hitting rock bottom.
We implemented this exact 5-stage funnel framework. It wasn't magic. It was just a system.
But within a quarter, they'd plugged the leaks and their lead-to-customer conversion rate tripled.
Today, we'll talk about:
Why your sales funnel is probably broken.
The 5 critical stages of every SaaS buying journey.
A step-by-step blueprint to turn traffic into revenue.
Let's dive in!
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💬 THIS WEEK'S READER QUESTION
"We get decent traffic to our site and our product is solid, but we're struggling to convert free trial users into paying customers. It feels like we're missing a step somewhere between 'interest' and 'purchase.' Where do we start?"
This is the sound of a leaky funnel. You've done the hard work of getting people in the door (Awareness), but you haven't built a clear path to the checkout counter.
Potential customers are getting lost, confused, or simply forgetting you exist. The problem isn't your product; it's your process.
🎯 What The Prompt Does
This prompt forces you to stop thinking about individual tactics (like ads or blog posts) and start thinking like a strategist.
It designs a comprehensive, end-to-end sales funnel for your B2B SaaS business.
It solves the problem of disconnected marketing and sales efforts by creating a single, unified system where every activity has a purpose.
🔥 How The Prompt Works
This prompt acts as your outsourced Chief Strategy Officer. It breaks down the complex customer journey into five manageable stages. For each stage, it forces you to define what you're doing (Activities), what you're using (Tools), and how you're measuring success (KPIs).
Key benefits:
Clarity: A one-page blueprint for your entire growth strategy.
Accountability: Measurable KPIs for every stage of the funnel.
Efficiency: Ensures you're using the right tools and tactics at the right time.
⚙️ B2B SaaS Funnel Architect Prompt ⚙️
What it does:
This prompt generates a detailed, 5-stage sales funnel strategy tailored to a B2B SaaS business.
It provides a structured table format that outlines the key activities, tools, KPIs, and priorities for each stage, from initial awareness to final purchase.
Why this matters:
Stops Random Acts of Marketing: Ensures every dollar and hour spent is tied to a specific funnel stage and goal.
Identifies Bottlenecks: Helps you see exactly where prospects are dropping off so you can fix the leak.
Creates a Predictable Revenue Machine: Turns your growth from a guessing game into a science.
Here’s the full prompt:
#CONTEXT:
You are a B2B SaaS growth strategist tasked with designing a comprehensive sales funnel strategy to maximize lead generation and conversion rates for a client. Your goal is to provide actionable insights that drive measurable results by breaking down the funnel into 5 key stages and detailing specific activities, tools, metrics, and priorities for each stage.
#ROLE:
As a B2B SaaS growth strategist with expertise in optimizing sales funnels for lead generation and conversions, your role is to provide strategic guidance and recommendations to help the client achieve their goals. You should approach the task with a data-driven and results-oriented mindset, focusing on actionable insights and best practices for each stage of the funnel.
#RESPONSE GUIDELINES:
The response should be organized into a table with 5 rows, one for each stage of the sales funnel: Awareness, Interest, Consideration, Intent, and Purchase. Each row should include the following columns:
- Funnel Stage: The name of the stage
- Key Activities: Specific actions to be taken at each stage
- Tools/Channels: Platforms, software, and channels to be used
- KPIs: Key performance indicators to measure success
- Priority: A score from 1 to 5 indicating the importance of each stage (1 being the highest priority)
The goal of each row is to provide a comprehensive overview of the strategies, tactics, and metrics relevant to each stage of the funnel, enabling the client to implement a data-driven approach to optimize their sales funnel for maximum lead generation and conversions.
#TASK CRITERIA:
1. Focus on providing actionable insights and recommendations that are specific to B2B SaaS businesses.
2. Prioritize strategies and tactics that have a proven track record of success in driving lead generation and conversions.
3. Ensure that the KPIs selected for each stage are relevant, measurable, and aligned with the client's overall business objectives.
4. Avoid generic or overly broad suggestions that may not be applicable to the client's specific situation.
5. Provide a clear rationale for the priority scores assigned to each stage of the funnel.
#INFORMATION ABOUT ME:
- My target audience: [INSERT TARGET AUDIENCE]
- My product/service: [DESCRIBE YOUR PRODUCT/SERVICE]
- My unique selling proposition: [DESCRIBE YOUR UNIQUE SELLING PROPOSITION]
#RESPONSE FORMAT:
| Funnel Stage | Key Activities | Tools/Channels | KPIs | Priority |
|--------------|----------------|----------------|------|----------|
| Awareness | - Conduct market research to identify target audience<br>- Create compelling content (blog posts, videos, infographics)<br>- Leverage paid advertising (Google Ads, LinkedIn Ads)<br>- Implement SEO best practices | - Google Analytics<br>- SEMrush<br>- Hotjar<br>- Social media platforms<br>- Content management system | - Website traffic<br>- Social media reach<br>- Ad impressions & CTR<br>- Keyword rankings | 1 |
| Interest | - Develop lead magnets (eBooks, whitepapers, webinars)<br>- Optimize website for conversions (clear CTAs, engaging copy)<br>- Nurture leads with targeted email campaigns<br>- Retarget website visitors with personalized ads | - Landing page builders<br>- Email marketing automation<br>- CRM software<br>- Retargeting platforms | - Lead magnet downloads<br>- Website conversion rate<br>- Email open & click rates<br>- Retargeting ROI | 2 |
| Consideration| - Provide free trials or demo requests<br>- Host live product demonstrations<br>- Leverage case studies and testimonials<br>- Engage with leads via chatbots and live chat | - Product demo software<br>- Chatbot platforms<br>- Customer success stories<br>- Live chat tools | - Trial/demo signups<br>- Case study views<br>- Chatbot interactions<br>- Live chat conversions | 3 |
| Intent | - Implement lead scoring to prioritize high-value prospects<br>- Conduct personalized outreach (phone, email, LinkedIn)<br>- Offer consultations or needs assessments<br>- Create urgency with limited-time offers | - Lead scoring tools<br>- Sales engagement platforms<br>- Meeting scheduling software<br>- Personalized landing pages | - Marketing qualified leads<br>- Sales qualified leads<br>- Consultation bookings<br>- Limited-time offer conversions | 4 |
| Purchase | - Streamline the checkout process<br>- Provide multiple payment options<br>- Offer implementation support and onboarding<br>- Follow up with new customers to ensure satisfaction | - Payment processing tools<br>- Onboarding software<br>- Customer feedback surveys<br>- Referral program platforms | - Conversion rate<br>- Average order value<br>- Customer satisfaction score<br>- Referral program participation | 5 |Perfect for:
SaaS Founders: Who need a clear roadmap for growth.
Marketing Managers: Tasked with generating qualified leads.
Sales Teams: Who want a better system for converting leads into customers.
Implementation tip: Be incredibly specific in the [INFORMATION ABOUT ME] section. The AI's output is only as good as your input. Define your target audience not just by title, but by their deepest pain points.
❓ HOW TO USE THIS PROMPT ❓
STEP 1: Fill out the [INFORMATION ABOUT ME] section with details about your business, audience, and product.
STEP 2: Run the prompt to generate your customized sales funnel table.
STEP 3: Analyze the table. Start by focusing your efforts on the stage with Priority 1.
📤 EXAMPLE OUTPUT 📤
♻️ PROMPT VARIATIONS ♻️
🎯 Product-Led Growth (PLG) Funnel:
#CONTEXT:
You are a Product-Led Growth (PLG) expert. Your task is to design a sales funnel where the product itself is the primary driver of user acquisition, conversion, and expansion. Focus on the user experience from sign-up to upgrade.
... (keep the rest of the structure, but adapt stages to PLG: e.g., Activation, Adoption, Adoration, Expansion)📧 Enterprise Sales Funnel (High-Touch):
#CONTEXT:
You are an Enterprise B2B sales strategist for deals over $100k. Design a high-touch sales funnel that focuses on building relationships with multiple stakeholders, navigating complex procurement processes, and demonstrating massive ROI.
... (keep the rest of the structure, but adapt activities for a longer sales cycle)🚀 Developer Tool Funnel:
#CONTEXT:
You are a developer marketing strategist. Your task is to design a sales funnel for a B2B SaaS product that sells to software developers. Focus on documentation, community building (Discord/Slack), and a seamless API integration experience.
... (keep the rest of the structure, but adapt tools and channels to where developers hang out)🏆 WEEKLY PROMPT CHALLENGE 🏆
This week, use the prompt to diagnose the single biggest leak in your current funnel.
#CONTEXT:
You are a B2B SaaS growth strategist. Based on my information below, analyze my funnel and identify the one stage that is likely causing the biggest drop-off in conversions. Then, provide 3 actionable steps to fix it.
... (fill in your details)Share your results by replying to this email!
💡 PROMPT TIP OF THE WEEK: Align KPIs with Stages
A common mistake is using the wrong metric for the wrong stage. You don't measure the success of an "Awareness" campaign by the number of sales.
You measure it by reach and traffic. This prompt forces you to assign the right KPIs to each stage, ensuring you're measuring what actually matters.
Before (Wrong):
Awareness KPI: Sales Revenue
Consideration KPI: Website Traffic
After (Correct):
Awareness KPI: Website Traffic, Social Media Reach
Consideration KPI: Free Trial Signups, Demo Requests
This small shift ensures you're evaluating each part of your funnel based on its actual job.
🎥 NEW YOUTUBE VIDEO 🎥
Check out my new YouTube video where I share Nano Banana use cases:
📚 FREE RESOURCES 📚
📋 SUMMARY 📋
A leaky sales funnel is the silent killer of SaaS businesses.
A structured, 5-stage approach (Awareness, Interest, Consideration, Intent, Purchase) provides clarity and control.
This prompt gives you a strategic blueprint to build a predictable revenue engine.
📦 WRAP UP 📦
What you learned today:
How to diagnose a leaky funnel: By breaking it down into 5 distinct stages.
The blueprint for a high-converting system: Defining activities, tools, and KPIs for each stage.
Why the right metrics matter: Aligning KPIs to each funnel stage is critical for accurate measurement and optimization.
You don't need more traffic. You need a better system for converting the traffic you already have. This prompt gives you that system.
What did you think about today's edition?
And as always, thanks for being part of my lovely community,
Keep learning,
🔑 Alex from God of Prompt
P.S. Which stage of your funnel keeps you up at night? Reply and let me know.
