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Greetings from above,

Why do most annual sales plans fail by February?

Because they're static, hopeful guesses written in December.

I used to be the "king" of this. I'd write "make $100k" on a sticky note, call it a "business plan," and feel super productive. I'd be all fired up in January and then... nothing.

I had no system to connect that big, scary number to what I did every single day.

My first year freelancing, I aimed for $60k and made $22k. It was humiliating. I had a wish, not a plan.

Today's workflow fixes this. It turns your "wish" into a dynamic system.

Today's workflow system will show you:

  • How to break a massive annual goal into 4 realistic, data-driven quarters.

  • The 3-prompt chain that builds a dynamic sales system.

  • How to "war game" your plan and prepare for failure (so you don't).

Let's build your competitive advantage.

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🎯 THE REVENUE OS SYSTEM

This system transforms your annual goal from a static PDF into a living, breathing "Operating System" for your business.

The problem with single prompts is they give you a document. A "plan" that's obsolete the moment a competitor makes a move or a client ghosts you.

Business isn't a document. It's a dynamic, high-stakes game. Your plan needs to be, too.

This workflow creates:

  • A data-driven quarterly revenue breakdown (not just "goal / 4").

  • A clear, quarterly map of activities, KPIs, and resources.

  • A contingency plan for when (not if) things go wrong.

🔗 WORKFLOW OVERVIEW

Here's the complete system we're building today:

Step 1: The "Goal Deconstructor" → [Realistic Quarterly Target Breakdown]

Step 2: The "Strategy Generator" → [Full 4-Quarter Action Plan]

Step 3: The "War Game" → [Risk & Contingency Matrix]

Each prompt's output becomes the next prompt's input.

⚙️ PROMPT #1: The "Goal Deconstructor"

💡 This first prompt stops you from just picking a random number. It forces the AI to act as a strategic CFO, analyzing your goal and breaking it down into a weighted, realistic 4-quarter plan.

This is a Markdown Format prompt.

#CONTEXT:
Adopt the role of an expert Sales Strategist and fractional CFO. Your task is to help the user deconstruct their large, annual revenue goal into a realistic, data-driven 4-quarter plan.

#ROLE:
Your mission is to analyze the user's business inputs and create a *weighted* quarterly revenue breakdown. You must avoid a simple "divide by 4" approach. You will justify your breakdown based on typical business seasonality, pipeline-building, and market acceleration.

#[TASK] CRITERIA:
1.  Analyze all inputs from the user.
2.  Propose a *weighted* quarterly revenue breakdown (e.g., Q1: 20%, Q2: 25%, Q3: 25%, Q4: 30%).
3.  You MUST provide a 1-sentence rationale for each quarter's weighting. (e.g., "Q1 is weighted lower for pipeline building," "Q4 is weighted higher to capture holiday/budget-flush season").
4.  The output must be a clear, simple list.

#INFORMATION ABOUT ME:
- My company's annual revenue goal: [ANNUAL REVENUE GOAL]
- My company's main products/services: [MAIN PRODUCTS/SERVICES]
- My target market: [TARGET MARKET]
- My known business seasonality (if any): [e.g., "Summer is very slow," "Q4 is our busiest season," "No known seasonality"]

#RESPONSE FORMAT:
### Annual Goal Deconstruction

**Annual Revenue Goal:** [Annual Goal]

**Strategic Analysis:**
Based on your [Products/Services] and [Target Market], here is a realistic quarterly breakdown to hit your goal.

**Quarterly Target Breakdown:**

* **Q1 Target:** $[Target] ([Percent]%)
    * **Rationale:** [1-sentence justification, e.g., "Focus on building pipeline and closing early adopters."]
* **Q2 Target:** $[Target] ([Percent]%)
    * **Rationale:** [1-sentence justification, e.g., "Scaling marketing efforts and converting Q1 pipeline."]
* **Q3 Target:** $[Target] ([Percent]%)
    * **Rationale:** [1-sentence justification, e.g., "Standard sales operations, managing for [Seasonality]."]
* **Q4 Target:** $[Target] ([Percent]%)
    * **Rationale:** [1-sentence justification, e.g., "Aggressive closing to capture year-end budgets and hit annual goal."]

Input needed:

  • [ANNUAL REVENUE GOAL]: Your big number for the year.

  • [MAIN PRODUCTS/SERVICES]: What do you sell?

  • [TARGET MARKET]: Who do you sell to?

  • [My known business seasonality]: When are you busy/slow?

Output you'll get:

A clean, logical quarterly breakdown with dollar targets, percentages, and a clear rationale. This is the input for Prompt #2.

⚙️ PROMPT #2: The "Strategy Generator"

💡 Now we take those specific quarterly targets and build the "how." This prompt generates the full, actionable plan in a table format.

This is the Markdown Format prompt using the "Analytical Tasks" (Table) guideline.

#CONTEXT:
You are an expert Sales Strategist. You have just received the "Quarterly Target Breakdown" from your analysis in Prompt 1.

#ROLE:
Your mission is to create a comprehensive, 4-quarter sales plan. You will take the specific quarterly targets and build out the key activities, KPIs, priorities, and resources needed to achieve them.

#RESPONSE GUIDELINES:
- IF Task Category = Analytical Tasks, THEN:
- Create a Table or Matrix with structured insights.
- The table MUST be in Markdown format.
- The columns must be: | Quarter | Revenue Target ($) | Key Activities | KPIs | Priority (1-5) | Resources Needed |

#[TASK] CRITERIA:
1.  Parse the `[Quarterly Target Breakdown]` and `[Company Info]` from the user.
2.  For each quarter, fill out the entire row in the plan.
3.  **Key Activities:** Must be specific, actionable sales/marketing activities to hit the target (e.g., "Launch 3 outbound email campaigns," "Hire 2 new SDRs," "Run Q4 discount promo").
4.  **KPIs:** Must be measurable metrics to track the activities (e.g., "15% reply rate," "100 new SQLs," "20% close rate").
5.  **Priority:** 1 (Critical) to 5 (Low).
6.  **Resources Needed:** What people, budget, or tools are needed? (e.g., "Marketing budget increase," "New CRM software," "Sales team training").

#INFORMATION ABOUT ME:
- Quarterly Target Breakdown: [PASTE THE ENTIRE OUTPUT FROM PROMPT #1 HERE]
- Company Info: [PASTE YOUR PRODUCTS/SERVICES AND TARGET MARKET AGAIN HERE]

#RESPONSE FORMAT:
### Annual Sales Plan

| Quarter | Revenue Target ($) | Key Activities | KPIs | Priority (1-5) | Resources Needed |
| :--- | :--- | :--- | :--- | :--- | :--- |
| Q1 | [Target from P1] | [Activity 1] <br> [Activity 2] | [KPI 1] <br> [KPI 2] | [1] | [Resource 1] |
| Q2 | [Target from P1] | [Activity 1] <br> [Activity 2] | [KPI 1] <br> [KPI 2] | [1] | [Resource 1] |
| Q3 | [Target from P1] | [Activity 1] <br> [Activity 2] | [KPI 1] <br> [KPI 2] | [2] | [Resource 1] |
| Q4 | [Target from P1] | [Activity 1] <br> [Activity 2] | [KPI 1] <br> [KPI 2] | [1] | [Resource 1] |

---

### Key Metrics & Risks

**📊 Monthly Progress Tracking:**
* Monthly Revenue Achievement (%):
* Pipeline Health Score (1-10):
* Lead Conversion Rate (%):

**🎯 Overall Success Metrics:**
* Revenue targets met/missed:
* Year-over-year growth rate:
* Market share changes:

**⚠️ Potential Risk Factors:**
* Market conditions (e.g., economic downturn)
* Competitive landscape (e.g., new competitor)
* Resource constraints (e.g., key team member leaves)

Input needed:

  • The entire output from Prompt #1.

  • Your Product/Service and Target Market info (again, for context).

Output you'll get:

The full, comprehensive 4-Quarter Sales Plan, plus the key tracking metrics and risks. This is the "optimistic" plan.

⚙️ PROMPT #3: The "War Game" (Contingency Plan)

💡 This is the most important step. The plan from P2 is what you want to happen. This prompt plans for what will happen. It stress-tests your plan.

This is the Markdown Format prompt, again using the "Analytical Tasks" (Table) guideline.

#CONTEXT:
You are an expert Sales Strategist and Risk Analyst. The "happy path" sales plan is complete. Now, you must plan for reality. Your job is to be paranoid.

#ROLE:
Your mission is to analyze the "Annual Sales Plan" and identify the 3-5 most critical points of failure. You will create a specific, "If-Then" contingency plan for each.

#RESPONSE GUIDELINES:
- IF Task Category = Analytical Tasks, THEN:
- Create a Table or Matrix with structured insights.
- The columns must be: | Potential Risk | Trigger (How we know) | Contingency Plan (What we do) |

#[TASK] CRITERIA:
1.  Analyze the `[Full Sales Plan]` from the user.
2.  Identify 3-5 high-impact risks (e.g., "Q1 pipeline KPIs are missed," "Key competitor launches a new product," "Q3 ad campaigns fail").
3.  **Trigger:** Must be a clear, non-emotional metric (e.g., "Demo bookings < 20/month for 2 consecutive months").
4.  **Contingency Plan:** Must be an *action*, not an idea (e.g., "Immediately shift 50% of ad budget to conferences," "Launch a 30-day 'risk-free trial' offer").

#INFORMATION ABOUT ME:
- Full Sales Plan: [PASTE THE ENTIRE TABLE AND METRICS OUTPUT FROM PROMPT #2 HERE]

#RESPONSE FORMAT:
### Risk & Contingency Matrix (War Game)

| Potential Risk | Trigger (How we know) | Contingency Plan (What we do) |
| :--- | :--- | :--- |
| **Risk 1:** Q1 pipeline goals (demos) are missed. | Demo bookings < 20/month for 2 consecutive months. | **Action:** Immediately pause Q2 ad spend. Re-allocate budget to 1-on-1 SDR coaching and list-building tools. |
| **Risk 2:** Competitor cuts their price by 30%. | 5+ deals in one month mention the competitor's price as the reason for loss. | **Action:** Do NOT match price. Immediately deploy a 2-part "TCO vs. Price" sales script and a new case study on ROI. |
| **Risk 3:** Q3 upsell campaign fails to increase ARPU. | ARPU remains flat (< 2% growth) by end of Q3. | **Action:** Kill the upsell campaign. Pivot Q4 promo from "new customers" to a "buy more, get more" loyalty offer for existing clients. |
| **Risk 4:** Key SDR (Sales Rep) quits. | [Name] resigns. | **Action:** Immediately offer a 1.5x referral bonus to the team. Alex (founder) takes over 50% of demo calls until backfill is found. 

Input needed:

  • The entire Markdown output (table + metrics) from Prompt #2.

Output you'll get:

A clear, actionable "War Game" matrix that tells you exactly what to do when things break.

📋 SUMMARY 📋

  • This 3-prompt system builds a complete "Revenue OS."

  • Prompt 1 deconstructs your annual goal into realistic quarters.

  • Prompt 2 builds the full, 4-quarter strategic plan (Activities, KPIs).

  • Prompt 3 "war games" that plan and builds your contingencies.

You just turned a static, hopeful "sales plan" into a dynamic, resilient system.

📚 FREE RESOURCES 📚

📦 WRAP UP 📦

What you learned today:

  1. The Revenue OS System: A 3-prompt chain to deconstruct, plan, and stress-test your annual revenue goals.

  2. How to Chain Prompts: The system works because each prompt's output (Breakdown -> Plan -> Risks) is the next prompt's input.

  3. Why Systems Beat Single Prompts: A single prompt gives you a document. A system gives you a dynamic playbook with contingency plans.

Stop "hoping" you'll hit your goals. Start building a system that ensures you do.

And as always, thanks for being part of my lovely community,

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Keep building systems,

🔑 Alex from God of Prompt

P.S. What's your #1 revenue goal for next year? And what's the one thing you're most afraid will stop you?

Reply to this email with your situation. I read every single one.

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